Digital Platform
A Direct connection between Growers, Exporters and Importers
A reliable and secure medium to generate a more profitable business

Once upon a time in Michoacán ...

Back in the year of 2018, the Avocado industry was about to enter a new strike as a consequence of the low prices in the fields. This problem worried the Grower families a lot, people formed by a culture of hard work that for generations has worked with passion to produce the best Avocado in Mexico and the world; the Michoacan Avocado.

One of those families was that of Humberto Solórzano, a young third-generation Grower. Humberto saw how this crisis hurt his people; So, taking advantage of his knowledge as an accountant and financier, he began working day and night on the idea that would change things forever.

Humberto thought of a digital platform that would make information transparent, and in order to make it a reality, he convinced his family and his friend, the Engineer Gustavo Muñoz, to carry it out, that is how AvoPrice was born in the year 2018.

In the beginning, the challenge was to convince Growers to use the digital medium for their business. It was not easy but convinced that this was the way, Humberto bet everything on AvoPrice, and decided to give free access to a group of Growers and Packers. The idea was for them to see for themselves the great benefits that the digital medium could offer them; they were the pioneers who opened the door to the future.

It wasn’t easy, because, in addition to risking their livelihood, the Solórzano family also had to face opposition from those who didn’t want Growers to know the price of the product at the orchard. But despite the obstacles, Humberto continued to reveal data, convinced that, just as the water that irrigates the fields makes them produce, the torrent of digital information that AvoPrice provides would make the avocado business flourish.

Once the first stage of the project matured, the AvoPrice team went to the next level: the construction of a digital bridge, which connects Mexican Exporters with US Importers, and allows them to do business in the simplest, most reliable and safe way.

Today the digital platform that a young Avocado Grower dreamed of years ago is a reality, but Humberto's real dream wasn’t the platform, but the benefits that it would bring to families living in the Avocado industry, such as better prices for Growers; more business opportunities for Exporters, and the elimination of risks for Exporters and Importers.

But as the great dreams never stop growing, today Humberto dreams again of bringing the benefits of this digital platform to more industries, benefiting more families, and taking the wonderful products of Michoacán’s fields, to more destinations.
Meet Juan

Juan

EXPORTS THE BEST AVOCADOMexican Avocado, (Michoacán’s)

Juan needs to get information on HOW TO CONTACT THE LARGEST NUMBER OF IMPORTERS in the United States to do business with them

Meet John

John

IS A NORTH AMERICANIMPORTER

John also needs guidance to find reliable Exporters, and on HOW TO GET THE BEST PRODUCT AT THE BEST PRICE

Juan & John

Need AvoExchange

THE FIRST WEB PLATFORM THAT HAS ALL THE INFORMATION TO DO BUSINESS FASTER, MORE EFFICIENTLY AND TRANSPARENTLY

AvoExchange allows Exporters like Juan to find more Importers in the United States

And it also helps Importers like John, find better business opportunities in Mexico

Through AvoExchange Juan and John can negotiate prices and complete the purchase and sale process with transparency

AvoExchange digitally connects multiple Exporters with multiple Importers. The system also tracks all the buy, sell and close positions and makes them available to the international market players.

In addition to that, the Exporters and Importers are assisted by a Transaction Coordinator, who is responsible for overseeing the entire process.

Distribution Chain

Before
Learn about the before and after of AvoExchange in the distribution chain.

Labyrinth of disinformation

WHEN THERE IS NOT ENOUGH INFORMATION

And another problem in the distribution chain

DISTANCE

Between GROWERS and exporterS

CONNECTION

Between exporterS and importerS
Distance Connection

AND IT'S HERE WHERE AVOEXCHANGE DROPS BARRIERS TO PROVIDE A SOLUTION

A direct connection

Between GROWERS and exporterS
Between exporterS and importerS
Direct Connection

Growers have more information on the local market

Juan has MULTIPLE GrOWER AND IMPORTER OPTIONS

Jonh has multiple exporter options

Distribution Chain

After

A distribution and information chain

AVOEXCHANGE ALLOWS THE PARTIES of each link in the chain to connect more efficiently
More than 1,000 Avocado Growers are active and connected to the Exporters in the platform
Juan can find more clients and negotiate directly with them

The AvoExchange way

Start

Juan can set up a Load TO OFFER IMPORTERS John can see all available Loads, CHOOSE ONE AND MAKE AN OFFER

Negotiation

Juan and John can negotiate directly online until they reach a deal.

Agreement

Juan and John sign an agreement laying out all the terms transparently.

Funds Deposit

John deposits the funds in an AvoExchange account, where it will be secured. The Transaction Coordinator verifies receipt of funds.

Shipment

Juan prepares and ships the Load to John and the journey begins.

Customs

The Load arrives at customs, and customs agents from the US and Mexico enter the AvoExchange platform to upload the release documents.

Delivery

The product is delivered at the warehouse that John determines. John's team signs the reception documents and Juan uploads them to the platform.

Payment

The Transaction Coordinator verifies that everything is in order and releases funds for Juan's payment.

Chain Completed

The Transaction Coordinator uploads on the platform the receipt of Juan´s payment.

JUAN AND JOHN REVIEW EACH OTHER ON THE PLATFORM.

In the end, everyone wins

With more transparency in the process, we eliminate unnecessary practices and unite the main actors of the transaction, MAKING A MORE EFFICIENT AND BENEFICIAL PROCESS FOR ALL.

Avocado Growers EXPAND THEIR NETWORK OF EXPORTERS AND RECEIVE MORE INFORMATION FROM THE LOCAL MARKET

Exporters like Juan HAVE A DIGITAL CONNECTION WITH THE GROWERS AS WELL AS WITH IMPORTERS

Importers like John OBTAIN MORE OPTIONS BEING DIGITALLY CONNECTED TO MULTIPLE EXPORTERS AND KEEP TRACK OF THE INTERNATIONAL MARKET

American Families ENJOY A DELICACY AT A BETTER PRICE BY BEING CLOSER TO THE GROWER

Special tools in the platforms

For exporters like Juan

Dashboard

It shows the summary of Loads, Transactions and Offers made to different Loads.

Create load

It Allows you to create an Avocado Load and display it for all the Importers

Available load requests

It presents the Load Requests generated by the Importers, so that the Exporter can select one and make an offer.

For importers like John

Dashboard

It shows the summary of created Loads Requests, Offers submitted on different Loads and Transactions

Create load request

In this section the Importer can create a Load Request. Any Exporter can make an Offer on it.

Available LOADS

The Importer can see the Loads created by the Exporter, and present an offer

Directory

It displays the list of registered Exporters, Importers and Agentes Aduanales (Customs Brokers) at AvoPrice.

Great, now you can

do tasty and trusty AvoBusiness

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